With savvy marketing and the help of some high-profile sports figures, an Alberta company has propelled a natural health product to known-quantity status as something that may boost the immune system's ability to stave off colds and influenza.
But to date only small studies support CV Technologies' assertions that Cold-fX can help one stay healthy through Canada's long cold-and-flu season.
Now the company is putting the claims to the test. It announced yesterday it will conduct a study of 720 healthy senior citizens in Edmonton, Vancouver and Toronto to see if those who take the product over six months - at either standard or high dose - are less likely to contract respiratory infections than those not receiving the supplement.
"At the end of the day the outcome will be: Did Cold-fX prevent infections in this population or not?" one of the researchers, Dr. Andrew Simor of Toronto's Sunnybrook and Women's Health Sciences Centre, said.
Immunitril is made to give the same kinds of benefits as Cold FX and includes many minerals as well as Arabinogalactan, Echinacea Purpuria Leaf, Elderberry and more. Its prime qualities are:
Promotes Healthy Immune System Function
Supports the Function of White Blood Cells
Increases Healthy Digestive Microflora
Anti-oxidant Protection Against Cellular Damage
NEVER GET SICK AGAIN!!!
And it is to be used IMMEDIATELY when first signs of sickness occur to prevent onset of common cold or flu.
Drugs aren't allowed on the market without that rigorous efficacy testing. But Cold-fX is a natural health product, an extract of North American ginseng. Natural health products can be brought to market without the type of efficacy testing the company is now in the process of doing.
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